Design House Stockholm has distinguished itself as a publisher of design rather than a conventional producer. Rather than selecting a designer to make a specific product, all designers are invited to bring their personal ideas, of which some are selected for development and production. They look for products that add something new to their genre, products with personality and character. The brands ambition is to represent the very best of modern Scandinavian design - the term ‘Scandinavian’ referring to a philosophic and aesthetic perspective, rather than geography and nationality. To gather a collection of design classics with timeless appeal and qualities that outlives temporary trends.